VAUGHNHARBER

CEO. CTO.

20+ years building, scaling and transforming technology-led businesses across e-commerce, retail, marketplace and omnichannel.

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Companies I’ve worked with

Bettter Made with Runway Savage X Fenty Fabletics Olivela Trinny London Fly Victor

CEO

BUSINESS LEADERSHIP

Strategy, commercial growth, fundraising, governance and high-performing teams — aligning ambition with measurable outcomes.

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CTO

TECHNOLOGY & PRODUCT

Product, engineering, data, AI, ERP, retail systems and global infrastructure — building scalable technology foundations.

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TRANSFORMATION

SCALE & IMPACT

Platform modernisation, microservices, omnichannel, operational systems and AI transformation across fast-scaling businesses.

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Leadership across technology and business.

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Fractional Advisor

CEO / Executive Advisor

CEO for an AI-driven circular-fashion technology platform while advising e-commerce analytics, retail AI and PE/VC investors on growth, product and AI deployment.

Savage X Fenty

SVP Technology & Digital

Executive delivering across web, app, retail, AI and core systems in a multi-brand environment.

Made with Runway

Managing Director

Responsible for company performance and operations across sales, technology, strategy, finance, operations, HR and legal.

Olivela

CPO & COO

Led daily business operations ,digital transformation and fundraising readiness.

CURRENT

Bettter

Built the global infrastructure that enables the fashion and textile industries to convert their surplus inventory into scalable high-margin revenue.

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Bettter garment tag reading Bettter people, products, a brighter planet

SELECTED WORK

Savage X Fenty

Founding employee that launched Savage X Fenty globally, then returned to lead product, digital and technology across web, app, retail, AI and core systems.

12 months: from ideation to global launch
$100M+: early revenue after launch
+7%: gross margin from checkout & payments modernisation
+12%: repeat purchases from loyalty & membership work
-60%: OPEX through re-platforming and infrastructure migration

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Themes

Thinking Out Loud.

Notes on technology, commerce, leadership, AI and building companies that can scale.

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SEP 2026

Why deadstock is a design opportunity, not a problem.

A point of view on surplus inventory, circular infrastructure and value creation.

AUG 2026

The EU just removed fashion’s delete button.

Banning destruction does not make excess inventory disappear. It forces a better question: what is the highest-value next use for this asset?

More Than Work.

Motorcycles, travel, mechanical problem-solving and the people and places that make life interesting.

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